British department store Debenhams has relaunched its Beauty Club Card rewards scheme and unveiled Britain's Got Talent judge Alesha Dixon as its new ambassador.

In the role, Dixon will star in ad campaigns for the retailer and will share exclusive video content on all Debenhams Beauty social media channels, acting as 'the voice of the customer' to 'demystify all things beauty'. The Breathe Slow hitmaker commented 'While beauty shopping is fabulously indulgent it can also be a bit daunting - which products to use, how to do an eye flick, what’s in fashion now? I am here to help... I can’t wait to get started!'.